Courvoisier // Courvoisiology Lab
The Courvoisiology Lab brought the tasting notes of Courvoisier’s new blends to life in a multi-sensory experience that included tasting stations, Courvoisier-infused hors d’oeuvres, scented fog machines, a digital grafitti wall and interactive photo mural.
The evening culminated in a live performance by Kelly Rowland which was streamed live on Complex.com, and amplified with simultaneous watch parties in 9 cities. The #CVology hashtag trended #4 nationwide on Twitter during the event, and broke records for the brand.