Clear Ultra Shea // Grammy Sweepstakes with Elle Varner
This fun contest allowed fans to choose the hairstyles for breakout R&B star Elle Varner at her very first Grammy Awards for a chance to win prizes. We created 5 teaser videos revealing Elle’s hair and wardrobe options for the week, and fans were driven to the Facebook page to vote. Each participant was rewarded with a sample of Clear Ultra Shea, and a chance to win Elle’s designer accessories from the videos.