Courvoisier // Courvoisiology Lab

The Courvoisiology Lab brought the tasting notes of Courvoisier’s new blends to life in a multi-sensory experience that included tasting stations, Courvoisier-infused hors d’oeuvres, scented fog machines, a digital grafitti wall and interactive photo mural.

The evening culminated in a live performance by Kelly Rowland which was streamed live on Complex.com, and amplified with simultaneous watch parties in 9 cities. The #CVology hashtag trended #4 nationwide on Twitter during the event, and broke records for the brand.

Each Courvoisiology station featured cocktails from one of the 3 new blends

Guests created virtual grafitti using digital spray cans

Kelly Rowland’s performance was streamed live on Complex.com, and the #CVology hashtag trended #4 nationwide during her performance